Until the US government makes a final stance on whether TikTok is banned or not, itās working hard on creating new programs to make creators even more money and leaning heavily into search.
Ā
As part of its new monetization program called Creator Rewards, TikTok will pay creators based on how well the video meets what users are searching for.
Ā
āSearch Valueā is just one of the four new core metrics TikTok will be looking at when it comes to paying creators more and more. The other three metrics it will be on the lookout for are:
Ā
Originality: Unique and quality content that is specific to the content creator
Ā
Play Duration: Quality over quantity. Instead of rewarding creators who make a lot of content, this will reward for engaging videos that viewers watch all the way through
Ā
Audience Engagement: Like usual, this is how many people like, comment, and share your content
Ā
Want to succeed on TikTok? Start researching content your audience wants to see, what are they searching for, and how you can use SEO to boost your video in the feed.