And it’s exactly how you think it would work.
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Last week, Meta shared an overview of exactly how Threads’ algorithm works and how it chooses which posts to serve you on your feed.
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What were the big takeaways? Well, the same ones that we’ve always known about, plus some additional key insights like:
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✨ Whether you like a post or not
✨ How likely you are to follow the person who posted
✨ How likely you are to scroll past a post
✨ How likely you are to click to view replies on a post
✨ How likely you are to click on the profile of a post’s author
✨ How many times you’ve clicked on the author’s posts in the past
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And trust me, there’s a whole lot more that help curate your feed (and you can view them all here).
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So how can you use this to your benefit?
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Well, if what Meta is saying is true, start engaging more with the content you love (duh!), view the profiles of the people you enjoy, and your feed will start showing you content you want to see (except anything political because Threads has said politics aren’t for them—eek).